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Twitter users hail protest coverage from an unlikely source, WCCO sports director Mike Max - TwinCities.com-Pioneer Press

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When the COVID-19 pandemic shut down all sports and other live entertainment events, it left media outlets with the question of what to do with reporters who cover such events.

As the protests over the death of George Floyd intensified over the weekend, WCCO-TV decided to send its veteran sports director Mike Max to the frontlines.

Twitter users took note, initially with skepticism. But Max – who grew up in Gaylord and has worked for WCCO radio and TV since 1998 – soon won Twitter over with his solid reporting, thoughtful questions and his ability to dodge rubber bullets and endure tear gas.

“Since Mike Max isn’t active on Twitter,” Minneapolis/St. Paul Business Journal reporter Nick Halter tweeted on Monday, “has anyone informed him that everyone on this website has fallen in love with him over the last 72 hours?”

Here’s a look at how Max captivated an audience during a national emergency. (He wasn’t available for an interview on Monday.)

At first Twitter wondered what was going on, but soon after Max began to win folks over.

Max’s thoughtful coverage continued to impress.

At one point, Max was the No. 1 trend on local Twitter.

In the middle of a tragic situation, Max gave Twitter a chance to pause.

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Twitter users hail protest coverage from an unlikely source, WCCO sports director Mike Max - TwinCities.com-Pioneer Press
"Max" - Google News
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