Wichita-based Chick N Max is moving ahead with its franchise location plans by identifying four key markets for its first wave of expansion: Kansas City, St. Louis, Tulsa and Oklahoma City.
Founder and CEO Max Sheets, a nearly 30-year veteran of the restaurant industry, said each of the markets will be able to support at least three restaurants. Kansas City and St. Louis markets could support as many as 10.
"Solidifying our franchise expansion is a milestone we can feel proud about reaching in just a few short years since our launch in 2018. Now, our focus is on the future and bringing our innovative take on chicken to new markets," Sheets said in a company press release. "We couldn't be more excited about this next chapter of our evolution."
Chick N Max's sandwiches are made with almond wood smoked pulled chicken or fried tenders. The menu also offers smoked chicken in the form of wings, leg quarters, breast quarters and half chicken. Guests can choose from a range of 10 homestyle sides and 11 sauces that are made daily.
The restaurant's feature a creating marketing tool, "Radio Max," a pseudo-radio program plays on the restaurant's speakers and is hosted by Sheets and Wichita radio personality, Cathy Carrier. The program features a selection of feel-good classic rock and blues songs selected by Sheets and gives the restaurant a platform for messaging menu specials and catering and highlighting the restaurant's community support initiatives.
"Our philosophy on food and community-focused business practices that has caught the attention of our existing customers is sure to do the same with future franchisees alike," said Bob Peterson, Chick N Max COO. "The future looks bright for Chick N Max and we have barely scratched the surface of our potential."
Founded in 2017 and franchising since 2021, Chick N Max has three units and is looking to expand its national footprint.
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May 06, 2021 at 08:05PM
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Chick N Max begins US expansion - Fast Casual
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