Max Mara’s resort show was one of the pandemic’s fashion casualties: Planned to be staged in the gilded salons of the Yusupov palace in St. Petersburg, it had to be canceled due to the coronavirus outbreak. It would have been a rather extraordinary experience. The Moika Palace is one of the grandest among the city’s many stuccoed palazzos built in the 18th century with exquisite splendor by Italian architects. Full of inestimable art masterpieces displayed in ornate rococo staterooms and galleries, it’s also inhabited by dramatic dark memories: In its basement, Rasputin, the so-called Mad Monk, was famously murdered in 1916.
Creative Director Ian Griffiths is still under the spell of the Russian city, which he visited several times prepping for the canceled show. “What I love about St. Petersburg is that its architecture was designed as a rational, ordered single unit by the Emperor Peter The Great,” he explained. “Its neoclassical design was beautifully executed with a kind of poetry to it. This angle—rationalism blended with poetry—was something we wanted to explore for Max Mara too. I wanted to do a collection that had an idea of good design and order, but also a kind of rhapsodic lyricism inspired by the city of Pushkin, Tchaikovsky, Dostoevsky.”
"Max" - Google News
July 06, 2020 at 11:04AM
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Max Mara Resort 2021 Collection - Vogue.com
"Max" - Google News
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